It would be a huge oversight, as a blogger dedicated to discussing word of mouth, viral, and guerrilla marketing, if I did not mention the Superbowl ads and the vast amount of buzz they produce. This perhaps is the one time when people look forward to commercial interruptions and are often even more attentive during these breaks than during the actual programming. In a word, Superbowl ads are golden.Not only do people talk about the commercials before, for example the Nationwide advertisement with Kevin Federline leaked out prematurely, but they discuss them during the game and for several days after. On Monday, the first thing we gabbed about in all of my classes were our favorite Superbowl ads. On Friday, you guessed it, we were still talking about them. And with the viral video community, viewers not only talked about the ads, but watched them again and again. There were sites dedicated to Superbowl ads and rankings such as SuperBowl-Ads.com, but tons of commercials were posted to YouTube, the machine of the viral video revolution.
Also any controversy surrounding advertisements during the Superbowl was highly public and thoroughly discussed by many. The Snickers advertisement entitled "chest hair" featuring two men sharing a snickers bar and accidentally kissing, was seen as extremely offensive to the gay community and promoting homophobia. This posting on gather.com by John M., Snickers Ad Causes Controversy, Gets Pulled, prompted much discussion. Check it out; read about the ramifications of the spot and then take a look at the numerous comments posted in response to the entry.
It might not have been the most remarkable set of Superbowl ads, but I'm sure all of the advertisers felt that the $2.6 million they paid for the spot was well worth it in terms of buzz.
2 comments:
10 points for the week - good topics
might be an interesting article for you -
http://online.wsj.com/public/article/SB117106531769704150-zpK10wf4CJOB4IKoJS5anuNoi6Y_20080209.html
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