Podcast: The Industry News Source

I just finished listening to a podcast from the independent global PR firm, Edelman. Earshot, their series of podcasts, cover a variety of pertinent industry topics from "Ethics in Social Media" to "Political Blogging." The podcasts, about 20 minutes in length, are hosted by Phil Gomes, Senior Counsel for Online Communications at Edelman and senior advisor to the Society for new Communications Research. The episode in particular that I downloaded was entitled, "Careers in Communication: Asia/Pacific", and dealt with "challenges facing graduating students in the Asia-Pacific Region."

Ad Age also has a collection of audio shows on aspects of the advertising industry, or marketing communications industry in general rather, called Why it Matters. These audio reports are hosted by Hoag Levins, the executive producer of AdeAge.com. The report that peaked my interest was the "Audience Tracking Issues in a Time of Media Upheaval" which featured an interview with Ann Marie Kerwin, the Ad Age MediaWorks editor.

This form of receiving industry news is fantastic. By simply downloading this podcast, I was privy to a panel discussion between the Gomes, a professor at the prestigious Nanyang Technological University of Singapore (NTU), a PR practitioner at Edelman Singapore, another PR professional at Edelman Hong Kong, and a graduate student at NTU. By listening to the Ad Age audio report, in less than eight minutes I heard the media tracking trends from an expert . As a student, this was an amazing opportunity to gain a global perspective of the PR industry and to grasp the changes in the media world. There was something so much more real and memorable about listening to the industry trends rather than reading them. I am extremely enthusiastic about the possibilities of receiving industry updates in this format.

You can listen to Edelman podcasts at:
http://www.edelman.com/podcasts/
Phil Gomes is a prolific blogger and you can visit his blog at:
http://www.philgomes.com/blog/
Ad Age audio shows are available at:
http://adage.com/article?article_id=48120
Visit Hoag Levins' Website at:
http://www.levins.com/

Image from- www.totalcatholic.com/podcast/index.html