My name is Caitlin, and as an aspiring marketing communications professional, it is crucial to be aware of industry trends. With consumers becoming more and more immune to traditional methods of advertising, practitioners are looking for new ways to deliver the one-two-punch. Guerrilla marketing, word of mouth, buzz marketing and viral marketing are on the edge of the industry, experiments, if you will. Some campaigns will deliver results, others simply won't.
The key to these disciplines is the old "thinking outside the box" adage. A student at Ithaca College, my assignment is to research and consider the use of buzz tactics by brands today, in order to shift my marketing thinking into that next gear. After looking at campaigns and studying their effectiveness, hopefully you (the reader) and I (the student) will have come across some really fantastic marketing endeavors.
About Me
- Caitlin
- I am a senior at Ithaca College majoring in Integrated Marketing and Communications with minors in Spanish and Health Communication. I will be spending a semester writing case studies for my "Marketing on the Internet" class.
